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CACI offers free customer segmentation data


CACI have contacted us with an offer of support to Welsh local authorities in these unique times. CACI produce a range of commercial datasets, including Acorn, Household Acorn, Wellbeing Acorn and Vulnerability Indicators, which can be used to better understand your communities at a small geography level.

Normally available on a commercial basis, CACI are now making this data available free to local authorities and public sector organisations in England and Wales, to help you identify vulnerable people in your communities. This offer extends until the end of February 2021 in the first instance and will cover COVID-related work only. Any future agreement will be between yourselves and CACI.

More information about accessing this data is available on CACI’s website, including details on how to register.

Please note: if you are already part of the current consortium agreement we have with CACI, this offer is separate to that agreement and will have no impact on it.

If you have any questions in the meantime, please contact CACI via their website or Duncan MacKenzie.