• Mae'r wefan hon ar gael yn y Gymraeg

Engaging with citizens: An introduction to designing and running focus groups


To introduce you to some top tips, tools and resources to help you design and run a focus group.

The course is intentionally ‘basic’ in its approach and content, and is aimed at beginners. No previous knowledge of designing and running a focus group is required.


Focus groups are often used to engage with a small group of citizens to understand how they feel about an issue, policy, product, or person. They usually involve six to eight participants being led through a discussion by one or two facilitators.

Our training course provides practical advice and guidance to help you understand why, how and when you might organise and run a focus group to support your work.


By the end of the course you will understand:

  • what focus groups are, their purpose, and when to use them
  • the key elements needed to design focus groups
  • how to select participants and secure participation, including ways to engage hard-to-reach participants
  • how to run a focus group.
Image Download our free guide to planning and delivering focus groups
100% of attendees would recommend this training to a colleague

“Just the right amount of people on the call for engagement, whilst maintaining focus.”
Course attendees


To book a place on this course please visit TicketSource to see our available dates and times.

We can also provide training courses specifically for your organisation. We normally limit numbers to 15 but we can provide training at a time and date that suits you for up to 20 delegates. The cost is:

  • Non local government - £750 plus VAT
  • Welsh local authorities - £600 plus VAT

Need further information?


If you’d like further information about this course, then please contact Róisín Roberts. Róisín is our Data Insight and Engagement officer. She supports our engagement and improvement work. She also leads our capacity building work programme.

029 2090 9599